Friday, June 25, 2010

Interview: Xbox's Penello On Kinect's Biggest Challenges

Interview: Xbox's Penello On Kinect's Biggest Challenges: "

Last week's E3 reveal of the motion-sensing Kinect and new Xbox 360 was a preemptive strike on a potential mid-life crisis for the console. Microsoft wants to expand beyond its generally happy core gamer audience and attract a wider demographic by trying to lower the barriers of modern gaming. Albert Penello, director of platform marketing for Xbox, knows that the road ahead won't be easy, but is confident that once skeptical core gamers get their ...



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