Interview: Take-Two Aims For One New IP Per Year, But High Quality Needs 'Ample Time'

Interview: Take-Two Aims For One New IP Per Year, But High Quality Needs 'Ample Time': "

At Take-Two, being asked continually by investors, analysts, media and fans alike when the next Grand Theft Auto game is coming out is a regular occurrence -- and corporate communications VP Alan Lewis says he can't blame them. In fact, he tells us, he'd probably ask the same question. But so successful is the highly-valued franchise that it's driven what he says are 'misconceptions' about the company -- chief among them is the idea that ...

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